Firme (Strong) Hold Pomade is a styling pomade for high firmness and medium shine. Works great for curly, thick or stubborn hair. Strong and tough but still combs in with ease. Provides a strong grip for any hairstyle. No harsh chemicals. Never flakes. Water-soluble so it washes out with no effort using only water (no special shampoos or soaps needed).

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Key Ingredients : 

Beeswax / Coconut Oil / Castor Oil / Glycerin / Fragrance

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What It Smells Like :

Clean Masculine Scent
 

Application :

Apply to dry hair for less shine and a stronger hold. Apply to damp hair for more shine and a slightly less stronger hold. Start with a quarter sized amount in your palm. Rub product into hands and fingers. Work into hair with fingertips from the roots up. Ensure even distribution of product. Comb to desired style. To remove, simply wash out with water.